Channel O

Synopsis

Brief
Conceptualise a 30-second TVC/Digital Video to commemorate June 16 also known as Youth Day in South Africa in a unique yet emotive way.

Insight

When the youth die, the ones left behind always ask, "what if they had a few more years, what would they have become". 

Idea

In this TVC/digital Video, we answered the question, "what if Hector Peterson, the most iconic figure of the Soweto Uprising, had grown up? What would he have become". 

Concept

What would have been.

Pay-Off Line

"Imagine the Possibilities"

Deliverables

TVC

Client: Channel O
Title: Pediatrician
Creative Direction: Zwelakhe Tshabangu, Sechaba Khoaele 

Director: Shiela Kubheka
Production Company Producer: Tshepo Tsotetsi
Copywriter: Tshepo Molefe
Agency Producer: Nequita Billings
Account Manager: Saba Hassan