Channel O
Synopsis
Brief
Conceptualise a 30-second TVC/Digital Video to commemorate June 16 also known as Youth Day in South Africa in a unique yet emotive way.
Insight
When the youth die, the ones left behind always ask, "What if they had a few more years, what would they have become".
Idea
In this TVC/digital Video, we answered the question, "What if Hector Peterson, the most iconic figure of the Soweto Uprising, had grown up? What would he have become".
Concept
What would have been?
Pay-Off Line
"Imagine the Possibilities"
Deliverables
TVC
Client: Channel O
Title: Pediatrician
Creative Direction: Zwelakhe Tshabangu, Sechaba Khoaele
Director: Shiela Kubheka
Production Company Producer: Tshepo Tsotetsi
Copywriter: Tshepo Molefe
Agency Producer: Nequita Billings
Account Manager: Saba Hassan