Brief​

SAB was experiencing a shortage of bottles. The brand team asked us to develop a campaign that would encourage their consumers to return their used bottles.

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Insight

People know that beer bottles are returnable and refunded in cash. However, they don’t see the value in taking the bottles back because of the little refund they get.

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Big Idea

An Emptie is not Empty after all

 

Showing South Africans the value of an empty beer bottle. 

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Deliverables

• 7 x Radio Ads

• Wall Banner

• Street Pole Ad

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Radio Rationale

These are the chronicles of Madlisa - an audio documentation of events and feats that happened due to Madlisa and his extra-large pockets. His secret? Collecting SAB bottles.