SAB Returnable Bottles

Synopsis

Brief

SAB was experiencing a shortage of bottles. The brand team asked us to develop a campaign that will encourage their consumers to returnable their used bottles.

Insight

People know that beer bottles are returnable and refunded in cash. However, they don’t see the value in taking the bottles back because of the little refund they get.

Deliverables

  • 7 x Radio Ads

  • Wall Banner

Radio Rationale

These are the chronicles of Madlisa. An audio documentation of events / feats that happened due to Madlisa and his extra-large pockets. His secret, collecting SAB bottles.  

Deliverables

 Radio Ads

Client: SAB

Product: Returnable Bottles Integrated Campaign

Element: Radio Ads

Writer: Tshepo Molefe

Creative Director: Maloto Thobejane

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

Returnable Bottles National Radio Ad EnglishSAB
00:00 / 00:30
Returnable Bottles National Radio Ad ZuluSAB
00:00 / 00:40
Returnable Bottles National Radio Ad SesothoSAB
00:00 / 00:40
Returnable Bottles National Radio Ad SetswanaSAB
00:00 / 00:40
Returnable Bottles National Radio Ad XhosaSAB
00:00 / 00:40
Returnable Bottles National Radio Ad SepediSAB
00:00 / 00:40
Wall Banner

Client: SAB

Product: Returnable Bottles Integrated Campaign

Element: Wall Banner

Writer: Tshepo Molefe

Art Director: Jabu Longe

Creative Director: Maloto Thobejane

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

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Street Pole Ads

Client: SAB

Product: Returnable Bottles Integrated Campaign

Element: Street Pole Ads

Writer: Tshepo Molefe

Art Director: Jabu Longe

Creative Director: Maloto Thobejane

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

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