Brief

You have 48 hours to film, edit and produce a 60-second commercial for Ster-Kinekor Theatres’, CSI flagship programme – Vision Mission.

The advert should:

1. Persuade them to donate towards the cause because they believe in the cause.

2. Highlight the significance of their role in donating.

3. Promote the “gift of sight” as a new lease on life for any child.

 

Main Insight

People with visual impairment miss the most precious and crucial moments in life due to not being able to see.

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Big Idea

Give the viewer the experience of missing an everyday childhood moment because you can’t see by writing the viewer a child-like love letter that “vanishes”.

 

Concept

The “Vanishing” Love Letter.

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Results

Top 20 finalists in the Film category.

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