2018 Cannes Young Lions

Synopsis

Brief

You have 48 hours to film, edit and produce a 60-second commercial for Ster-Kinekor Theatres’, CSI flagship programme – Vision Mission.

The advert should

  1. Persuade to donate towards the cause because they believe in the cause

  2. Highlight the significance of their role in donating.

  3. Promote the “gift of sight” is a new lease on life for any child

 

Main Insight

People with visual impairment miss the most precious and crucial moments in life due to not being able to see.

Big Idea

Give the viewer the experience of missing an everyday childhood moment because you can’t see

 

How?

By writing the viewer a child-like love letter that “vanishes”.

 

Concept

The “Vanishing” Love Letter

Results

Top 20 entry in the Film category

Deliverables

Cinema Ad