Carling Black Label

Synopsis

Brief

Because of the lockdown restrictions, the annual Carling Cup pre-season tournament was cancelled.

We needed to create a whole new Carling Cup game from the previous 8 Carling Cup games.

Context

So in the year where sporting events were impossible, we created an impossible game by stitching 8 previous Carling Cup games into 1 new 90-minute match.

Big Idea
Carling Cup of Ages.

Pay-Off Line
The greatest game ever re-played.

Radio Ad 1 Rationale

In a game where anything can happen, it wouldn’t be far-fetched to have Knowledge Musona, a KC Striker from the 2011 squad, Khama Billiat, a KC midfielder from the 2019 squad, and Morgan Gould, a KC center back from the 2014 squad line up to take a penalty, right? Well, anything can happen in the greatest game ever re-played.

 

Radio Ad 2 Rationale

In a game where anything can happen, it’s not surprising that Lebohang Majoro, a Kaiser Chiefs player in 2011 and Orlando Pirates player in 2013, would score for both Kaiser Chiefs and Orlando Pirates. In one game. Right? Well, anything can happen in the greatest game ever re-played.

Deliverables

Case Study

Client: Carling Black Label

Product: Carling Cup of Ages

Element: Case Study

Radio Ads

Client: Carling Black Label

Product: Carling Cup of Ages

Element: Radio

Writer: Tshepo Molefe

Creative Director: Nhlanhla Ngcobo

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

Awards
1607149453016.jpeg
1607149451821.jpeg
1607149453154.jpeg
1607149452853.jpeg
1607149452070.jpeg