Castle Braai o'clock

Synopsis

Brief

Castle Lager is South Africa's favourite beer.

Braai is South Africa's favourite past time..

So, as the nation's beer, Castle Lager wanted to cement itself as the beer to have whenever South Africans braai.

Insight

A braai is not just about the fire and the meat. It's about the friends we invite, and the memories made around a fire.

Rationale

So we had to create a campaign that invited all South Africans to a braai. A campaign that showed South African how they act and make moments at a braai, and how it all comes together with a Castle. So we invited Mzansi to...

Big Idea
Castle Lager Braai o'clock

Pay-Off Line
Braai Time is Castle Time

Deliverables

  • TVC

  • 4 x Social Media Content Pieces

  • 7 X English Radio Ads

  • 5 x Sesotho Radio Ads

  • Website Content Pieces

  • Digital

Deliverables

Case Study

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Case Study

TVC

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Thematic TVC

Writer: Tshepo Molefe, Gregory Walker

Art Director: Lungile Mofokeng, Jacqués Von-Antonio du Plessis

Creative Director: Sukumane Gulube

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

Social Content Pieces

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Social Content Pieces

Writer: Tshepo Molefe, Gregory Walker

Art Director: Lungile Mofokeng, Jacqués Von-Antonio du Plessis

Creative Director: Sukumane Gulube

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

English Radio Ads

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Radio Ads

Writer: Tshepo Molefe, Gregory Walker

Creative Director: Sukumane Gulube

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

Thematic ENGLISHCastle Braai o'clock
00:00 / 00:30
Braai Masters ENGLISHCastle Braai o'clock
00:00 / 00:30
Ice Boys ENGLISHCastle Braai o'clock
00:00 / 00:30
Mr Beer Is Beer ENGLISHCastle Braai o'clock
00:00 / 00:30
Tea Spillers ENGLISHCastle Braai o'clock
00:00 / 00:30
Two-Plate Bozza ENGLISHCastle Braai o'clock
00:00 / 00:30
Sesotho Radio Ads

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Social Content Pieces

Writer: Tshepo Molefe, Gregory Walker

Art Director: Lungile Mofokeng, Jacqués Von-Antonio du Plessis

Creative Director: Sukumane Gulube

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola

Title: Cheers to Great South African Braais and to the Braai Masters

Title: Cheers to Great South African Braais and to the Ice Boys

Title: Cheers to Great South African Braais and to Mr Beer is Beer

Title: Cheers to Great South African Braais and to the Tea Spillers

Title: Cheers to Great South African Braais and to the Two-Plate Bozza

English Radio Ads

Client: Castle Lager

Product: Castle Braai o'clock Integrated Campaign

Element: Twitter Journey

Writer: Tshepo Molefe

Social Media Manager: Bongile Dube, Travis Carlsen

Creative Director: Sukumane Gulube

ECD: Nigel Mathews, Loyiso Twala

CCO: Neo Segola