Brief​

After 12 years, the British and Irish Lions Series is coming back to South Africa.

And this time, Castle Lager is the headline sponsor.

 

Our task is to come up with an exciting and engaging way to break this news to the rest of the country in a video.

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Rationale

The Lions Series comes to SA once every 12 years. That is a LONG time!

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We wanted to highlight just how many changes the Springboks have gone through in those 12 years and the one constant that hasn’t changed during that period.

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Big Idea

What changed since the Lions came to South Africa