Brief​

The client needed a 30-second radio ad to promote their product: Pedigree Wet Food pouches

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Insight​

Dogs always crave human food. 

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Big Idea
Let dogs complain about the food they aren't allowed to eat.

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Concept

The Dogfather

A play on the movie trilogy, "The Godfather".

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Pay-Off Line
So good it's lick-alicious.