Pedigree

Synopsis

Brief

The client needed a 30-second radio ad to promote their product: Pedigree Wet Food pouches

Insight

Dogs always crave human food. 

Big Idea
Let dogs complain about the food they aren't allowed to eat

Concept

The Dogfather

A play on the movie trilogy, "The Godfather"

Pay-Off Line
So good it's lick-alicious

Deliverables

Radio Ad

Client: MARS

Product: Pedigree Wet Food pouches

Element: Radio

Type: Conceptual

Length: 30”

Writer: Tshepo Molefe

Title: The Dogfather