Hyundai

Synopsis

Brief

Hyundai wanted to find a way to speak to a younger audience that appreciates having and keeping friends-for-life.

Idea

i20 friendship code

We created a light-hearted retail campaign that focuses on the unspoken rules that make or break these friendships while inviting people to test drive the new Hyundai i20 model.    

Deliverables

TVC/Digital Video

Client: Hyundai

Product: Hyundai i20 

Element: Digital Video turned TVC (due to client liking it)

Type: Retail

Length: 15”

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

Digital Video

Client: Hyundai

Product: Hyundai i20 

Element: Digital Video turned TVC (due to client liking it)

Type: Retail

Length: 15”

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

Digital Video

Client: Hyundai

Product: Hyundai i20 

Element: Digital

Type: Retail

Length: 15”

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

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Radio Ad

Client: Hyundai

Product: Hyundai i20 

Element: Radio

Type: Retail

Length: 45”

Writer: Tshepo Molefe, Hangwani Mahosi