For all the deliverables you saw in the ‘Portfolio’ section, my team and I used a problem solving process called Human Centered Design, otherwise known as Design Thinking

Design Thinking

What is Design Thinking?

Design thinking is an iterative, user-centric approach to problem solving and business thinking that uses empathizing, ideation, prototyping and experimentation to solve real solutions. This way of problem solving strikes a balance between concept and execution, between creativity and practical solutions.

Breakdown of Design Thinking?

Design thinking is a five-step process which consist of:

  1. Empathizing: This is where you learn as much as you can about your target audience by doing desktop research, and conducting interviews and surveys to get strong insights

  2. Defining the Problem: This is where strong insights are picked. From those insights, we will assess how the target audience thinks and feels and plot how the solution should make them think and feel through an insight story

  3. Ideation: This is the phase of the process where a bunch of ideas are thrown around. You are encouraged to think as outrageous in your thinking as possible.

  4. Prototype: This is the execution phase. In this phase, an easy-to-use prototype of a solution is developed to test if the solution really works

  5. Testing: This is the phase where we test the prototype of the solution that was developed, by letting the intended target audience engage with the prototype. From this test, we get feedback on what worked and did not work with the prototype, and how to further improve the solution.