Problem

In Cyril’s economy, where the rand is weaker than the dollar and can’t buy igroza that lasts the whole month, we were tasked to inform abantu base kasi that Nestlé Ricoffy is still affordable enough to enjoy at home, especially on those cold winter days. 

 

Solution
Since abantu base kasi measure not in grams but in cups, we had to translate grams to cups. Another point is articulating just HOW affordable the coffee is. 

 

So through clever use of kasi colloquial language, we told them that: 

• A Riccoffy cup costs less than R1 per cup in their 800g value pack.

• The small 250g pack comes with an extra 11 cups, which equates to an extra 30g.

• Their normal 400g tin equals 148 cups.