Nestlé Ricoffy
Synopsis
Problem
In Cyril’s economy, where the rand is weaker than the dollar and can’t buy igroza that lasts the whole month, we were tasked to inform abantu base kasi that Nestlé Ricoffy is still affordable enough to enjoy at home, especially on those cold winter days.
Solution
Since abantu base kasi measure not in grams but in cups, we had to translate grams to cups. Another point is articulating just HOW affordable the coffee is under their new brand positioning: Bigger Value for Every Moment.
So through clever use of kasi colloquial language, we told them that:
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A Riccoffy cup costs less than R1 per cup in their 800g value pack.
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The small 250g pack comes with an extra 11 cups, which equates to an extra 30g.
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Their normal 400g tin equals 148 cups.
Deliverables
Radio Ad
Client: Nestlé Ricoffy
Element: Radio Ad
Writers: Tshepo Molefe & Valentino Fernandez
Creative Director: Willie Struwig
Executive Creative Director: Rita Coetzer
OOH
Client: Nestlé Ricoffy
Element: Wall Mural
Writer: Tshepo Molefe
Art Director: Michelle Wella
Creative Director: Willie Struwig
Executive Creative Director: Rita Coetzer
Social
Client: Nestlé Ricoffy
Element: Social Elements
Writers: Tshepo Molefe & Valentino Fernandez
Art Director: Michelle Wella
Creative Director: Willie Struwig
Executive Creative Director: Rita Coetzer
META Reel
Post Copy:
What’s a stokvel without the smooth taste of Ricoffy 250 g with an extra 30 g?
META Static
Post Copy:
Have enough coffee for day umakhe azok’checka* with Ricoffy 800 g value pack.
*your neighbour comes to visit
