Robertson's
Synopsis
Brief
We were required to create an exciting activation that brings the campaign “3 ingredients, 1 spice - A world of flavour” to life and ensure that the activation drives sales of the Robertsons refill packs while triggering a desire for consumption.
Target Audience
LSM B consumers who are not willing to skimp of flavour when it comes to the meals they prepare.
They’re looking for ways to make their Rands stretch further, without compromising on the taste of their cooking creations.
Idea
Robertson's Recip3s
3 ingredients. 1 spice. A world of flavour.
Prize Incentive
Buy 2 Robertson's refill packs and you could win R1000 and other instant prizes.
Deliverables
Instore Key Visual
Client: Robertson's
Product: Robertson refill pack
Element: Instore Key Visual
Type: Retail
Writer: Tshepo Molefe
Art Director: Hangwani Mahosi
Consumer Journey
Client: Robertson's
Product: Robertson's refill packs
Element: Consumer Journey
Type: Retail
Writer: Tshepo Molefe
Art Director: Hangwani Mahosi
We will create a wheel featuring all the brown Robertsons spices.
Shoppers will have to buy 2 or more Robertsons spice refills in order to qualify to spin the wheel.
They’ll be asked to choose a spice they’d like to land on before their spin. If the wheel lands on the spice they chose, they win the grand prize of R1000. If it lands elsewhere, they win smaller spot prizes like mixing bowls, wooden spoons, and spice bowls.
Digital Video
Client: Robertson's
Product: Robertson's refill packs
Element: Instore Setup
Type: Retail
Writer: Tshepo Molefe
Art Director: Hangwani Mahosi
