Robertson's

Synopsis

Brief

We were required to create an exciting activation that brings the campaign “3 ingredients, 1 spice - A world of flavour” to life and ensure that the activation drives sales of the Robertsons refill packs while triggering a desire for consumption. 

Target Audience

LSM B consumers who are not willing to skimp of flavour when it comes to the meals they prepare.

They’re looking for ways to make their Rands stretch further, without compromising on the taste of their cooking creations.

Idea

Robertson's Recip3s

3 ingredients. 1 spice. A world of flavour.

Prize Incentive

Buy 2 Robertson's refill packs and you could win R1000 and other instant prizes.

Deliverables

Instore Key Visual

Client: Robertson's

Product: Robertson refill pack

Element: Instore Key Visual

Type: Retail

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

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Consumer Journey

Client: Robertson's

Product: Robertson's refill packs

Element: Consumer Journey

Type: Retail

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

We will create a wheel featuring all the brown Robertsons spices.

 

Shoppers will have to buy 2 or more Robertsons spice refills in order to qualify to spin the wheel.

 

They’ll be asked to choose a spice they’d like to land on before their spin. If the wheel lands on the spice they chose, they win the grand prize of R1000. If it lands elsewhere, they win smaller spot prizes like mixing bowls, wooden spoons, and spice bowls.

Digital Video

Client: Robertson's

Product: Robertson's refill packs

Element: Instore Setup

Type: Retail

Writer: Tshepo Molefe

Art Director: Hangwani Mahosi

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